Louis Vuitton

 

Louis Vuitton (4 August 1821 – 27 February 1892), was the founder of the world-famous Louis Vuitton brand of leather goods. He was appointed as trunk-maker to Empress Eugenie de Montijo, wife  of Napoleon III. Through his experience with French royalty, he developed advanced knowledge of what made a good travelling case. 

The founding of the company came at a time where the importance of social status in France and everywhere in Europe was on the rise.

The company’s was the first of its time to be a consumer based brand that was made to be exclusive for high-class individuals only, and was one of the first global brands of the late 1800’s.

Stores opened in New York, Bombay, Washington, Alexndria and Buenos Aires and London before World War I began.

According to a Millward Brown 2010 study, Louis Vuitton is the world’s 29th most valuable brand, right after Gillette and before Wells Fargo. The brand itself is estimated to be worth over USD $19 billion. For the sixth consecutive year, Louis Vuitton still at number one of ten most powerful brand published by the Millward Brown Optimor’s 2011 BrandZ study with value of $24.3 billion. It was more than double value from the second rank.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol.

Recently celebrated their 110 year anniversary.

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